Go beyond registration

Many sites today are forced into an all-or-nothing choice when it comes to user engagement: users can either remain anonymous, forming no relationship with the site; or they can register, a process that is often cumbersome and includes the disclosure of personal information.

Many users desire a relationship that is between these two extremes. This is exactly what PrefPass offers: a convenient and secure way for users to get personalized or premium content in return for allowing sites access to a centrally managed set of anonymous preferences. This approach avoids the hassles and privacy concerns of registration forms and passwords, while increasing the proportion of users who are engaged with the site.

Increase site revenues and site utility

Users who engage with your site using PrefPass give you access to a rich set of data. This data enables keyword-level user targeting, which can be used to significantly increase advertising revenues. At the same time, aggregate user data can be used to characterize your audience and build value with advertisers, with a precision that complements surveys and demographics.

For your users, PrefPass makes it easy to manage their preferences and keep them accurate and up-to-date. On any PrefPass-enabled site, users can grant a Pass with a single click. By offering premium content or a personalized experience in exchange for a Pass, sites present users with a trade that is transparent, equitable, and compelling.