How it works

The PrefPass badge can be added to a site as a complement or replacement to existing registration, or as a new way to engage users. By clicking on the PrefPass badge to grant a Pass, users transfer a unique ID and preference data to the site, enabling content and advertising to be personalized from that point forward.

For users with whom your site has already earned a relationship, PrefPass enables a new form of monetization. Every user who joins PrefPass via your site results in a revenue share as that user visits other PrefPass enabled sites. This lets both you and your users leverage the value of the data created in your relationship across the web.

As PrefPass users travel from site to site, they enrich and refresh their preference data, resulting in constantly improved personalization and targeting. A control panel lets users easily edit and keep track of data and relationships, eliminating privacy concerns and ensuring openness and control. PrefPass creates a balanced value proposition which lowers barriers for both users and sites to engage each other.